It’s a fact that one website will pull many times the leads or sales as a competing website. What causes this large variance in results? It’s the copywriting on the website. Here’s what works best from actual results and testing on dozens of websites we’ve done the copywriting for.

1. Websites have one main end purpose and that is to sell your products and/or services, to move people to action, to make money. In today’s high-tech world, most copywriting on websites forgets this vital fact and that is why they don’t perform better.

2. Make the website easy to “scan” with headlines, sub headlines, boxes, sections, colors and the like that give the reader the main benefits he will get. Almost all people are “scan first” or “scan only” readers. The headlines and sub headlines should take advantage of this fact.

3. Tell the reader what he will LOSE if he does not take the recommended action. Fear of loss is a great motivator.

4. Build up excitement, enthusiasm, passion and urgency to get the reader to take the desired action right now. Yes, excitement is contagious and it sells!

5. Make a great offer to get the prospect’s email address. In today’s overcrowded environment and with spam concerns, it’s not enough to just say “enter your email address for our newsletter.” Make a great offer including special reports, bonuses and the like in addition to the newsletter to get the maximum number of qualified signups.

6. Focus the copywriting because people want to buy from the expert specialists in a field. If the copy is too broad it will lose a lot of the best prospects, who of course, are the most likely to buy. A great way to do this is to have separated focused web pages for separate types of people or industries on the website.

7. Make the website as easy to use and find things as Amazon.com (for consumers) or Dell.com (for businesses). The copywriting and organization of these sites is a key reason they are ultra-successful.

8. Start thinking like the website reader (the prospect) and stop thinking like the marketer. Figure out what the prospect wants most from the products or services that they deliver, then come right out and tell him what benefits he’ll get, why, and what he needs to do now. Simple but it brings in billions.

9. Compare the product or service against the competitors to show and prove its superiority.

10. Copywriting is king and queen for the website to sell the maximum number of people. The right copywriting can bring up to double, even triple or more the current results for no additional marketing cost. Hire the best copywriter the business can afford, and don’t skimp because this one-time investment can be one of the best investments.

11. Test everything, measure it, use the winner, and always keep testing. This is the key to “optimizing” the website and all your marketing. Don’t guess – test and let the only vote that matters (the prospects) decide what works best.

Mike Pavlish is a successful copywriter who has sold products and services for almost every type of business since 1978 and the author of a best-selling ebook. For information go to MegaProfitCopywriting.com

You see them everywhere; on the back of books or magazines, listed on websites, on posters if they’re films and sometimes whole sites on the internet are geared to listing them for every conceivable product. So, what are they? And, why are they so important?

They are reviews and they’re important because they help consumers decide whether or not they want to purchase that particular product or service. They are also an excellent marketing tactic for the companies or authors who request them. The trouble is, anyone can write a review but not everyone can write a good review. Quality will be the key factor in encouraging the consumer, to buy or not to buy that particular product, so that review must grab them almost straightaway.

So, how do you write a good review? Easy. Here are my Top 10 Tips to becoming a good and respected reviewer whatever the product. Please note these tips can apply to anything that you need to review. Some of the suggestions might even be obvious but you’ll be surprised at how often they are omitted:

• The most important tip is to enjoy what you do. You must be an avid reader and enjoy discovering new talent and products. If you don’t, it will show in your review and you’re in the wrong job.

• As you read or browse, make a mental note or write it down if you think you’ll forget, of specific areas of the product that spark something in you. This could be an act or situation in a novel that you can personally relate to. For example, I could relate to the title of one novel that I reviewed recently. I was interested to see if the title mirrored my own personal experiences. Whether it did or didn’t, in the end, is immaterial but what I felt on a personal level was then added to the final review.

• Think about what the product says to you as a reviewer. Do you hate it? Are there particular facts or information that you feel are incorrect e.g. historical dates or myths? Does it excite or anger you? What other emotions does it instill in you? As an example, I read and reviewed a novel some time ago, that stated, what I saw as two incorrect historical facts. It didn’t mean that I hated the novel, far from it, but it did mar my enjoyment of it. I stated my feelings in the final review, but unfortunately I received no acknowledgment that the author had received the completed piece. So, be warned. It doesn’t automatically mean your opinions will be liked or accepted. You will, however, gain respect and a good and fair reputation as a reviewer. If you’re not honest with yourself and/or your clients, then what’s the point of the review?

• One of my bad habits in writing is repeating the same word over and over again. Make use of a thesaurus to find another way of saying a similar thing.

• Make sure you have all relevant information correct in your review. Sometimes, it can be easy to forget the name of a specific character in a novel, product name or even contact information for the author/webmaster. Check the facts again. Try not to make any errors in that respect, otherwise it looks like you haven’t even looked at the product, or that you care about what you’re reviewing.

• If you’re reviewing a novel or book, don’t just write what the novel is about in your own words and have, at worst, one line of your own thoughts. Believe me I have seen reviews out there like this. This is an example of a very poor review. A review is an opinion; yours. The reader wants to know what you thought of the novel, not just what the book or product is about, even if it is written in your own words. Remember: That is what the synopsis is for!

• Unless you are working for a review site that asks for this way of writing a review, don’t mark separate areas of the novel or product with ratings or points. This method is extremely hard and boring to read. Reviews for books should be short and to the point. They are supposed to be designed to attract the buyer in a limited time. Reviews are not always the most exciting things to read unless you’re looking for a specific item. Using this way of reviewing guarantees the loss of interest or sale for your client.

• Develop your own style of writing. When I started reviewing I had to follow a set standard review format because that was what was required at the site I worked for. Over the years, I have stuck to this basic format but have developed my own style and pattern. Personalise your work.

• Communicate with your clients. Have a happy, cheerful, friendly disposition and they will submit to you again in the future.

• And, finally, have fun!

So, there you go. If you follow the tips above I can guarantee you will be well on your way to becoming a proficient reviewer. Happy Reviewing!

Carrie White has written a number of erotic short stories and has been published in print, online and The Right Words anthology. She works at her own reviewing service at sexography.co.uk reviewing e-book, blogs and websites.

Recently, in an interview, I was asked “Is it ethical to use private label rights and ghostwritten articles?”

Let me step back a moment and explain… Private label rights (or PLR) articles and ghostwritten articles are used by web owners as a method of outsourcing some of their content.

* PLR articles are packages of articles that are pre-written and sold to more than one person.

* Ghostwritten articles are articles that are written by someone else just for you that you can put your name on and are not sold to anyone else.

In both cases, you are allowed to edit the content as much or as little as you’d like and use the articles on your website, blog, or in your newsletter.

So, back to the question. Is it ethical? My answer was, “usually, yes”. If you’re using the articles and saying “written by me” without changing anything at all, it may bite you in the butt later, when someone else does the same thing. Does that make it unethical? Not really. It’s just not smart. Can you use the article as it is or edited slightly, without saying it was written by you? Of course!

Most PLR packs are written by ghostwriters. Ghostwriters are professional researchers and writers. If you purchase well-written, informative PLR or ghostwritten articles and share them with your readers, don’t you all benefit? Your readers benefit by getting great information. You benefit by saving time. Is it any different than hiring a graphic designer or webmaster? Not in my opinion. Heck, most politicians don’t write their own speeches. They leave that to people who are professional speech writers.

Of course, you’d want to only use top-notch articles and not “sell-out” just to pump out blog posts or web pages quicker. We recommend you research thoroughly before choosing any ghostwriter or PLR service. Here’s what to look for in a PLR service so you don’t waste your money:

1. Make sure the articles are written well.

2. Make sure that you know what topics you’ll receive (instead of some grab-bag of articles).

3. Be sure that the people running the program have some experience in article writing themselves, so they know what they’re doing.

There’s no point in doing everything on your own, especially if you dislike writing. All successful business people outsource the tasks they are not good at or dislike. Check it out. It might take some pressure off you and allow you to spend more time with your kids. And, that’s definitely ethical.

About The Author:

Nicole Dean is the co-owner of EasyPLR.com – where you’ll find high-quality PLR articles on niches sold in very limited quantities. Nicole regularly shares her thoughts and opinions on the Work at Home World at nicoleonthenet.com/

World Class Chef Gordon Ramsay chooses to yell at his chef to be work done. Why? You see, Gordon knows the secret, by provoking an emotional response in his chefs, he knows they will remember and/or make necessary changes. It’s the same with marketing and selling. If you are reading this, you are probably have heard that we buy with our emotions. Do you know why? And how? Let’s start with the why. The human brain has three main components:

- the brainstem
- the limbic system, and
- the cerebral cortex.

The cerebral cortex analyzes sensory data, performs memory functions, learns new information and forms thoughts and makes decisions.

The limbic system is responsible for emotions and feelings like anger, passion, and sadness. Information retention and long-term memory are stimulated by the firing of the amygdala, which performs a key role in processing nearly all emotional events. Emotions cause us to pay attention and help use decide which message to remember.

The brainstem is responsible for body functions, which is very important but not for advertising.

Luckily, it is almost impossible to be emotionless. We are emotional beings. When writing or speaking your marketing message, you marketing message must be processed by the limbic system. Emotions tell the reader when to pay attention. Emotions are not only processed faster than logical thought, but also make the final decision. Your marketing message needs stimulate an emotional reaction.

Now for the how! To stimulate a human emotion, the brain needs to make emotional associations. Your targeted audience needs to hear a marketing message 6 –9 times to really understand it. More importantly your message need to be heard three times in seven nights sleep to move it from short term memory to long term memory. To get on someone’s mind you need to make an impact.

How do you make an impact? You need to make an emotional impact. You must deliver emotionally charged messages. It doesn’t matter if the words provoke a positive or negative emotion. Take for example, The Great Depression, April 15, taxes, and Uncle Sam as examples of words that would provoke a negative emotional response. You can also use numbers. Though you may think numbers would be factual, they are really emotional.

A word of advice. Include a purpose and intention with your message. An intention that your message will touch your perfect customer or client.

About The Author:
Jen Blackert, Client Attraction Marketing Coach, is a results-driven marketing strategist that teaches entrepreneurs how to attract all the clients they need. Her methods are based on the universal laws of attraction. Visit her website at jenblackert.com and her podcast at insightsintomarketing.com.

Writing an editorial article may be one of the most satisfying forms of writing, especially for journalists trained to be objective at all costs. An editorial article can be about anything and from any standpoint. As long as you have an opinion and can support it with facts, you have the makings of an interesting piece. We all have opinions, right? Yet not all of us are editorial writers and not all editorials are worth reading. What exactly makes an editorial article good -- and how do you write one?

KNOW YOUR THESIS
Too many people begin writing their topic with only a vague sense of opinion, never honing, or refining, that opinion into something sharp and distinctive. Be sure to have a solid grasp of what you’re arguing and why you’re arguing. Think about your topic and why you’ve chosen it first. What elements of the argument call to you? What angers or pleases you about this issue? Keep these things in mind as you begin to write.

MINE THE DATA
An editorial is only as good as its facts. Sure, you may think the death penalty is wrong and worthy of being outlawed, but without backing it up with data, you have nothing but a half-formed opinion. Get the backstory, understand your argument inside-out. Research every aspect of your topic and cite as many facts as possible; generalities are the death of interesting editorials.

CONSIDER THE ROAD LESS TRAVELED
Don’t pigeonhole yourself into writing from the majority’s opinion just because you can make easy arguments. Think long and hard about your position on the chosen issue and write from the standpoint that makes the most sense to you. Never, ever, ever compromise your beliefs for the sake of a byline.

AVOID HYPERBOLE
Sure, exaggerating slightly is expected during a heated face-to-face, but hyperbole has no place in a well-written editorial. You can rarely back up statements such as “always” and “never” with factual data, so stay away from them unless the hyperbole has a definite, and obvious, literary purpose. Typically, including these words will make your editorial prone to justifiable, and often fatal, criticism.

UNDERSTAND THE OPPOSITION
The only way to create a fully formed editorial with tons of depth and poignancy is to understand what the other side is arguing. Research opposing viewpoints with the same voracious energy as the ones with which you line up. Take the time to understand what the other side is arguing and why; after all, you can only combat a particular argument if you know exactly what that argument is.

Brian Konradt has been a professional full-time freelance writer for over a decade. He is founder of LousyWriter.com (http://www.LousyWriter.com), a free online resource to improve your writing skills; and FreelanceWriting.com (http://www.FreelanceWriting.com), a free resource to help writers freelance full-time.

Writing Articles
Articles are excellent tools to generate web traffic and product interest. Writing articles, may sound easy enough, but it is important that you write the proper types of articles to attract interested readers. Follow these simple steps to create compelling and interesting content.

Compelling Titles
Think of article titles as news headlines. They must strike a chord with the reader and encourage them to read on. Article titles are the writer's opportunity to grab the casual web browsers interest. Consider using a play on words or slightly modifying a common phrase to make the reader pause. Use a provocative title. Consider making the the title a question, and the article the answer. Questions are particularly useful as an article title because readers are naturally curious and will be enticed to read more. Titles can also be calls to action.

While it is important that titles be compelling, they should also not lead the reader astray. The title should relate to the general subject of the article.

The first letter of each word in the article title should be capitalized for emphasis. Articles should not only be thought of as educational tools, but also a benefit to your search engine ranking. With that in mind authors should include relevant keywords in the article's title.

Examples of compelling titles:

Content is Queen
What Are The Newest Technology Trends?
Learn The Secret To Windsurfing

Types of Articles
Articles that are timeless have the longest shelf life. Consider "How-to" articles or instructional articles that explain common questions in simple terms. Authors should always keep in mind that the types of articles that tend to be the best received contain useful original content. Articles that are portrayed as educational articles should not be infomercials, but should contain objective information and tips that will genuinely assist readers.

Keep It Real
People will not be impressed by complex sentences that make little sense. Readers are looking for relevant information. Focus on topics that allow you to provide concrete, helpful information.

Article Length
The ideal length for articles that are to be syndicated is between 600 and 800 words. If you have some content that is considerably longer, break it into a two-part article.

Proof Read
Articles that are embraced by publishers are well-written. Like it or not, grammar and punctuation do matter. The quality of your writing will impact how the content is received. Double and triple check for typographical errors and incorrect grammar usage. Edit each article for spelling and grammatical errors. Typos reflect poorly on the author. Regardless of whether the information contained in the article is accurate, articles that are poorly formatted or include spelling errors will be quickly discarded.

Article Formatting
The article should be written in such a way that it can easily be broken into small paragraphs, making it easy for readers to skim. Small paragraphs will also increase the article's overall readability. Each paragraph can include a mini-keyword rich title that will highlight the information contained within that paragraph. A bulleted list, highlighting important points, is another way to draw attention to a specific section of an article.

Archive Articles
All articles should be archived onto a stable and persistent webpage. Each article should have its own page, and the page should be optimized for keywords related to the contents of the article.

Resource Box
Use the author resource box to show expertise in a specific area. The author resource box should include the article author's name, company, web address and any call to action items that relate to the article contents.

About the Author:

Sharon Housley manages marketing for FeedForAll (feedforall.com) software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage (notepage.net), a wireless text messaging software company.

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